By 1989, Carlson Craft’s efforts to diversify their product lines to serve the custom printing needs of businesses had grown significantly. To better serve their two distinct customers, Carlson Craft was split into two businesses: Carlson Craft Social and Carlson Craft Commercial. The Specialty Products division moved under Carlson Craft Commercial.
In 1995, Carlson Craft Specialty Products (CCSP) moved into its own building (the one you are standing in today) and was supported by a focused product development team.